MAKE YOUR RESEARCH MORE IMPACTFUL
POWER OF VIDEO
“The movies are like a machine that generates empathy…it lets you understand a little bit more about what it’s like to be a different gender, a different race, a different economic class, different hopes, aspirations, dreams and fears.” - Roger Ebert
Video has a special power to convey perspective & induce empathy. Because identities are directly linked to connections with others, videos give businesses a deeper understanding of their customers. And those unique insights helps them make the right decisions.
BUT this doesn’t apply to a roughly cut respondent Zoom reel. That is informational content that mimics how many clients frustratingly spend large parts of their day. To be impactful the research has to be more than a video call. It has to be empathetic.
WHAT WE DO
BUCK ROSS HAS A BETTER WAY TO MAKE STRATEGY VIDEOS.
Since 2010, we have created insights videos for countless Fortune 500 companies in nearly all sectors of the global marketplace. We have developed an optimized video process, saving, on average, tens of thousands of dollars and up to a month of project timeline.
REI
Going outside with REI members to effectively embrace the range of enthusiasts active in the Co-op.
HARD ROCK CAFE
Better understanding Millennials and their effect on overall marketplace desires.
MILLERCOORS
Exploring small town identities to better differentiate marketing executions between urban and rural areas.
MILLENNIALS
What happens when you strap a camera to the head of a twenty-something for a day?
OLAY
Understanding the modern woman in order to tailor skincare offerings to better match her wants & needs.
GATORADE
How athletes adapt their diet as they get older and graduate from competitive athletics.
HOW WE DO IT
WE FILM ONLY THE BEST RESPONDENTS WITH THE MOST VALUABLE INSIGHTS.
AFTER the initial research, Buck Ross films with a small highlight of respondents and video chats the strategist into pointed followup interviews. Buck Ross turns those brief interactions into a written script and shortly thereafter a finished video. This model not only creates budget efficiencies, but leads to stronger insights, better visuals, and a weight off your shoulders.
Our process works to visualize both qualitative & quantitative research!
- PLAN -
Research results debrief
Adapt shoot logistics
Create video outline
- FILM -
Professional crew & equipment
Remote video chat interviews
Compelling visuals
- SCRIPT -
Interview questions
Creative shot lists
Video scriptwriting
- EDIT -
Rough story assembly
Fine cut editing
Final video delivery
WHAT YOU GET
A MORE ACTIONABLE APPROACH.
Our goal isn’t to replace presentation slides. We use video to enhance your deliverables, making your research more impactful and shareable for all.
WHO WE’VE WORKED WITH
BOOK YOUR FREE DISCOVERY CALL
Let’s quickly chat so we can better understand your needs.
We’ll also provide sample pricing & project timelines.
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